Sometimes I google images for inspiration to various topics in my teaching. Visual material is my prime analytic tool when defining research questions, so it is also a way for me to see if there are any new angles in a topic that can challenge my perception and preconceptions. This time the  results was quite unexpected and made me wonder if I'm living in a parallell universe...

Earlier this week I had a seminar on Taste and Aesthetics in a course on design history. So I quite simply googled the word "aesthetics" (though in Swedish: "estetik"). I'm not sure what I was expecting. Perhaps som portraits of Immanuel Kant, some images that might have been used to define beauty... What I got was 10 pages of images illustrating plastic surgery. Both of beautiful young women in commercials or in more instructive images used as information of various treatments (I guess thats the chosen terminology), and of celebrities known for their perhaps not so successful facelifts, use of botox and implants. The above image is one of the top results and comes from an advertisement of a Swiss clinic.

OK. I was not trying to get all moralistic about it, even if I felt a slight sense of panic. Plastic surgery is getting more widespread in Sweden, but still it is not common. I went to my male colleague next door and asked him to do the same google search, since the result might be influenced by gender. But no; the same images in a slightly different order.

I'm confused. What does it mean when the philosophical concept of aesthetics in popular use now seems so strongly identified with plastic surgery? Have beauty nowadays turned into a question of (female) good looks and charm?

An "update": When discussing this issue with a colleague who is doing an inventory of popular trends and future buzzwords, I may have found another key for understanding why aesthetics is so connected with plastic surgery. According to some predictions Western culture is turning into a "transformation culture", where we transform various aspects of our lives. House make-overs, changes in life styles with exercise and diet are obvious examples, so why not also the growing industry of plastic surgery?